Scaling Hyperpersonalization and Monetization — What are the Boundaries and Opportunities?
As published on CDOTrends:
Advances in data science and AI promise an increase in revenue and hyperpersonalization at scale. But where do you draw the line between knowing your individual customers well, and intruding into their personal space? How do you handle bias and data security across the region? This Executive Panel, held during the 3rd Chief Digitial Officer Asia Summit, investigates.